Anuel AA’s Support for Trump: A Message to Pennsylvania’s Latino Voters

Former President Donald Trump’s recent appearance alongside Puerto Rican reggaeton star Anuel AA in Pennsylvania signals a larger effort in his campaign’s outreach to voters of color. Anuel AA endorsed Trump during a rally, urging Puerto Ricans to vote for him, potentially appealing to young Puerto Rican voters and Latinos in battleground states. Despite Puerto Ricans on the island not being able to vote in the general election, they can influence relatives on the mainland, making Pennsylvania an important target with a significant Puerto Rican diaspora community. Puerto Rican and Latino support played a crucial role in President Joe Biden’s successful 2020 campaign in Pennsylvania, with both sides now seeing an opportunity to strengthen their margins in these communities. The Trump campaign has made efforts to engage Latino voters, opening a “Latino Americans for Trump” office in Reading, Pennsylvania, and inviting former Puerto Rico Gov. Luis Fortuño to speak. Additionally, Vice President Kamala Harris visited the island and toured housing developments funded by the Biden-Harris administration. While the impact of celebrity endorsements is uncertain, Anuel AA’s support for Trump is significant in the context of the election, potentially influencing young voters and expanding the campaign’s appeal to voters of color.

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