Geneva Watch Days showcased a renewed focus on women’s watchmaking, with brands aiming to tap into the untapped potential of the female market. From Bvlgari to Girard-Perregaux, traditional houses are leading the charge in designing timepieces specifically for women, moving away from simply shrinking men’s watches and adding diamonds. The market for women’s watches is rapidly growing, with the segment valued at $23.7 billion in 2019 expected to reach $26.7 billion by 2027.
Breitling, known for its aviation heritage, is embracing the trend by offering a diverse collection of women’s watches, representing around 17% of the company’s sales. The brand, under the leadership of CEO Georges Kern, is staying true to its identity while adapting to the changing market. Alongside ambassadors like Kelly Slater and Chloe Kim, Breitling is appealing to women with a more adventurous and active lifestyle.
Oris is also making waves by working with UNHCR Goodwill Ambassador Yusra Mardini, a refugee swimmer who embodies resilience and strength. Mardini’s story of survival and determination resonates with the brand’s commitment to positive change. She has been seen sporting Oris’ women’s diving watches, showcasing elegant designs and bold colors.
Overall, women’s watchmaking is on the rise, with brands recognizing the importance of catering to the female market. By offering innovative designs, quality craftsmanship, and meaningful partnerships, watchmakers are paving the way for a more inclusive and diverse industry.
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Photo credit www.euronews.com
