Google is facing another antitrust trial, this time over its advertising technology. The lawsuit, filed by a group of state attorneys general, accuses Google of using its dominance in the digital advertising market to stifle competition. The trial comes as Google is already facing multiple antitrust cases and investigations around the world.
The lawsuit alleges that Google has been using its control over the digital advertising market to manipulate prices and exclude competitors. The attorneys general argue that Google’s actions have harmed both advertisers and publishers, leading to higher prices and less revenue for publishers. They are seeking to hold Google accountable and force changes to its practices.
This latest antitrust trial adds to the pressure Google is facing over its advertising practices. The tech giant has already faced several antitrust cases in recent years, including a lawsuit from the Department of Justice accusing it of using anticompetitive tactics in online search. Google also recently settled a lawsuit with the French competition authority over its advertising practices.
Google has denied the allegations in the lawsuit and has vowed to defend itself in court. The company maintains that its advertising technology benefits both advertisers and publishers by providing a wide range of options and improving the efficiency of digital advertising.
The outcome of this trial could have significant implications for Google and the digital advertising industry as a whole. If the attorneys general are successful in proving their case, it could lead to major changes in how Google operates its advertising business. The trial is expected to be closely watched by regulators and industry observers alike.
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