The Harris campaign is planning to be more aggressive in attacking former President Donald Trump in the final weeks leading up to the November election. This strategic shift is based on internal data that suggests stronger messaging against Trump could sway undecided voters in Harris’ favor. The campaign intends to launch new ads and use harsher language on the campaign trail to highlight Trump’s past actions and rhetoric in order to dissuade voters from supporting him.
Previously, the focus of Harris’ campaign had been on defining her and explaining her record to voters. However, the decision to increase negative campaigning is seen as a way to make up ground in what has been a stable race. By emphasizing Trump’s vulnerabilities, the campaign hopes to finally sway undecided voters who have not yet made up their minds.
The shift towards more negative messaging has already begun, with new ads criticizing Trump’s presidency and questioning his fitness for office. The campaign’s research indicates that contrasting Trump’s instability with Harris’ stability is the most effective message for target voters. The goal is to present voters with a clear choice between the two candidates.
Despite concerns about being perceived as too negative, Harris campaign officials believe they can continue to focus on Harris’ plans while also highlighting why they believe Trump is not qualified to be president. The campaign’s approach will include targeting issues such as health care, immigration, and retirement benefits for seniors. Overall, the Harris campaign is aiming to crystallize the choice for voters in the final stretch of the election.
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