Former Obama speechwriter David Litt is advocating for Democrats to pay attention to the influence of celebrities who endorse Vice President Kamala Harris, despite some blaming celebrities for her loss. Litt believes that celebrity endorsements can make a difference in midterm elections, where turnout from each party’s base is crucial. While celebrities may not change minds, they can inspire voters to go to the polls.
Litt suggests that Democrats should seek endorsements from celebrities in traditionally Republican spheres, such as NASCAR and country music, to broaden their coalition. He also emphasizes the power of celebrities’ social media presence in reaching voters who may not engage with traditional news sources.
Despite Democrats losing the popular vote despite celebrity endorsements in the past, Litt argues that celebrities can still be a valuable tool in increasing turnout and appealing to politically unengaged voters. He believes that choosing to leverage celebrity support could have significant implications for the 2024 election and the future of the Democratic Party.
In conclusion, Litt urges Democrats to capitalize on the advantage of celebrity endorsements to boost turnout in nonpresidential races, expand their coalition, and engage with a broader range of voters. He warns that failing to do so could result in ceding this advantage to the GOP and potentially facing negative consequences in future elections.
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