Osama Qashoo, a Palestinian activist and creator of Cola Gaza, has launched a new carbonated beverage with a social message. The drink, made from a unique recipe, aims to boycott companies supporting Israel’s actions in Gaza while providing a guilt-free taste of freedom. Qashoo’s activism in the Palestinian cause has led him to create this product as a form of trade not aid.
Since its soft launch in September, Cola Gaza has gained traction in London, with 500,000 cans sold in Qashoo’s restaurants alone. The cola is also available online and through Muslim retailers, with profits going towards rebuilding a hospital in Gaza. The drink joins other brands like Palestine Drinks and Matrix Cola in raising awareness of the Palestinian cause through consumer boycotts.
Qashoo’s journey from activism to entrepreneur highlights the importance of standing firm against compromise in the face of adversity. As he works on improving the drink’s formula for the future, his ultimate goal is to keep Palestine’s struggle alive in the minds of consumers worldwide. By enjoying a sip of Cola Gaza, consumers are reminded of the ongoing challenges faced by the Palestinian people, serving as a small tribute to their resilience in the face of adversity.
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