Chinese tech giant Xiaomi is expanding its presence in brick-and-mortar stores across the country, with plans to reach 20,000 stores by the end of 2025. This represents a 50% increase from the current number of stores at the end of September. The company aims to sell a wide range of products including phones, appliances, and even cars.
During an earnings conference earlier this month, Xiaomi’s President Lu Weibing revealed the company’s strategy to focus on growth in major cities while also targeting rural areas. This move is part of Xiaomi’s broader plan to reach more consumers and increase its market share in China.
Xiaomi’s push into physical retail locations comes at a time when competition in the tech industry is intensifying. The company is looking to differentiate itself by offering a diverse portfolio of products that cater to different consumer needs. By expanding its brick-and-mortar presence, Xiaomi aims to strengthen its relationship with customers and provide them with a more immersive shopping experience.
With the rapid growth of e-commerce in China, Xiaomi’s shift towards physical stores reflects a broader trend in the industry. By combining online and offline channels, the company is able to reach a wider audience and drive sales through multiple touchpoints. Overall, Xiaomi’s ambitious expansion plans signal its commitment to growth and innovation in the highly competitive tech market.
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