Formula E, the electric racing championship, is gaining popularity in the U.S. with top car manufacturers and talent participating. The series, which has live coverage on CBS Sports and a partnership with Roku, has seen record-breaking viewership in races held in cities like São Paulo and Mexico City. With upcoming races in Miami, Monaco, Tokyo, and more, Formula E aims to continue its growth and attract new fans.
The series has launched “Evo Sessions” with celebrities like Brooklyn Peltz Beckham and Idris Elba getting involved in the electric motorsports space. This initiative allows them to team up with Formula E teams, receive training on being a Formula E driver, and gain behind-the-scenes access to the technology behind the sport. A feature-length documentary is planned for later in the year, showcasing this unique collaboration between celebrities and Formula E.
Formula E CEO Jeff Dodds expressed the goal of hitting half a billion fans by 2030 and believes that collaborating with popular culture personalities will help expand the fan base and provide a unique perspective on the world of Formula E. With IMG managing the worldwide video archive rights and the series’ continuous growth, Formula E is poised to become one of the fastest-growing motorsports in the world.
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