WeFi, a leading channel finance innovator in the IT ecosystem, has appointed Tom Baumann as President, Americas, to develop and execute the company’s go-to-market strategy in the region. With over 20 years of experience in technology and finance, Baumann aims to listen to clients and work closely with them to structure programs that support their growth in the Americas and globally. He believes that solving the working capital requirements associated with the AI boom will be crucial for clients, and focusing on unlocking growth opportunities for them will drive value.
Baumann emphasizes the importance of the Americas market for WeFi, as it is the company’s most mature market and often the largest market for clients. He mentions that understanding growth inhibitors and structuring the right programs can turn challenges into opportunities for clients. Baumann sees the business as a sport, where preparation, teamwork, and hard work will determine success.
WeFi’s cloud-based platform, IZZI, streamlines processes, automates tasks, and provides real-time data and insights to help businesses make informed decisions. The company supports businesses of all sizes in over 40 countries, offering adaptable solutions tailored to meet specific needs. As Baumann takes on this new role, he aims to lead the Americas team to further support clients in the fintech channel space.
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