The House vs. NCAA settlement is making its way through the court system, with potential approval allowing college athletic programs to start sharing revenue with student-athletes as soon as this fall. Many programs, including West Virginia, are preparing for this opportunity at the highest level of the revenue spectrum. West Virginia athletic director Wren Baker has encouraged fans to continue supporting the program through initiatives like buying season tickets and supporting name, image, and likeness opportunities for student-athletes.
Baker’s comments suggest that the Mountaineers aim to share revenue close to the maximum anticipated in the settlement, which is at least $20 million for the 2025-26 athletic year. With 18 men’s and women’s varsity sports, WVU is preparing for the financial impact of revenue-sharing. Other Big 12 schools, like Utah, are also focusing on sharing revenue as close to the maximum as possible.
The settlement also includes reset scholarship limits for all sports and, in some cases, expanded full scholarships for certain sports. This marks a significant change for student-athletes who were previously barred from making money off their own name, image, and likeness. The settlement will also require all conferences to pay former student-athletes for their inability to leverage their NIL during their college years.
As college athletic programs prepare for these changes, the landscape of NCAA sports is set to undergo significant transformations to ensure long-term sustainability and success.
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