Former West Virginia head coach Rich Rodriguez has returned for his second stint with the Mountaineers, but this time TikTok is in the picture. Rodriguez has made it clear that he is banning his players from dancing on the social media app, citing the need to maintain a hard edge and focus on team unity rather than individualism.
While he is not banning his players from using social media altogether, Rodriguez emphasized the importance of winning football games and maintaining a professional image. Despite the rise of TikTok and changing social media landscape since his previous tenure at West Virginia, Rodriguez is determined to instill a sense of discipline and focus on the field.
With a successful track record during his first stint at West Virginia, where the team won 32 games in his final three seasons, Rodriguez is looking to bring the program back to prominence. His return comes after coaching at Michigan, Arizona, and Jacksonville State, and he is setting the tone early by enforcing rules against certain social media behaviors. As the team prepares for the upcoming season, Rodriguez’s approach to social media usage may prove to be a defining factor in their success.
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