Rich Rodriguez has returned to West Virginia University as the head coach of the Mountaineers football team, a role he previously held from 2001-07. This time around, Rodriguez faces the challenge of managing the team in the era of social media and Name, Image, and Likeness (NIL). To address this, Rodriguez has banned his players from dancing on TikTok, stating that it does not align with the image he wants for the program.
Despite not prohibiting his players from using the platform, Rodriguez wants to emphasize the importance of focusing on winning football games rather than individual activities like TikTok dancing. He believes that football should be about the team rather than individual pursuits, and hopes that his dancing ban will help the team align with that mentality.
During his previous tenure at West Virginia, Rodriguez led the team to four Big East championships, six bowl games, and an overall record of 60-26. Now, he looks to recreate that success by instilling a focus on team unity and a commitment to the game. As he navigates the challenges of social media and NIL, Rodriguez’s strict approach to TikTok dancing may set the tone for a more disciplined and team-oriented football program at West Virginia University.
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