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Sunkist makes strategic investment in packinghouse technology


Sunkist Growers, a citrus marketing cooperative, recently acquired a minority stake in Sienz, a global leader in fruit and vegetable packinghouse technology. This strategic investment allows Sienz to provide parts, service, and ongoing support to Sunkist’s packinghouse equipment customers worldwide, as well as collaborate on developing new technologies.

Lisa Park, Chief Financial Officer at Sunkist, emphasized the company’s commitment to innovation through this partnership with Sienz. Together, they aim to enhance the entire value chain from seed to consumer by leveraging data, automation, and AI to deliver the best results for their members.

Sebastian Martinez, CEO of Sienz, expressed excitement about the collaboration with Sunkist and the value they plan to deliver to customers. Both companies are dedicated to a seamless transition, actively engaging with customers to provide updates and support throughout the process.

Sienz is known for its advanced optical sorting, grading, and packing equipment that enhances efficiency and product quality. The company partners with growers and packers worldwide to deliver cutting-edge solutions that meet the evolving demands of the fresh produce industry.

Sunkist Growers, founded in 1893 and owned by over one thousand family farmers, is committed to providing high-quality citrus products. With this new partnership with Sienz, Sunkist aims to further enhance their technology and service offerings for customers globally.

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