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How a Wisconsin City is Implementing AI Technology for Traffic Management | Top Stories

AI Traffic Cameras Enhance Efficiency at Sun Prairie Intersections

SUN PRAIRIE, Wis. (WKOW) — Sun Prairie is revolutionizing traffic flow with the installation of AI-powered cameras at three busy intersections, aimed at reducing wait times and improving safety. The initiative, led by Transportation Coordinator David Salmon, enables traffic lights to change dynamically based on real-time vehicle detection.

"The AI technology identifies vehicles in specific lanes, like left-turn lanes, ensuring they receive timely signals," Salmon explained. This advancement is part of the city’s commitment to the "Vision Zero Community" initiative, which seeks to eliminate serious injuries and fatalities on the roads.

The integration of AI not only enhances traffic management but also aims to minimize pedestrian and vehicle accidents, particularly at high-risk intersections. According to Salmon, incidents at these junctions often lead to severe accidents. The AI system continuously monitors traffic patterns, providing invaluable data for traffic analysis, which is shared with local law enforcement.

Tom Cooper, Vice President at NoTraffic, emphasizes the data’s potential for safety insights, such as identifying frequent red light violations. However, it is crucial to note that Wisconsin law prohibits using this technology for automated ticketing; its primary purpose is to optimize signal operations and improve traffic flow.

Looking ahead, Salmon announced plans to expand the AI traffic management system to four additional intersections by the end of 2025, with some portable cameras from different providers set to join the initiative. "With new technology, we can obtain more accurate data, enhancing traffic efficiency," he said.

As Sun Prairie embraces cutting-edge technology, residents can expect smoother commutes and improved road safety in the near future.

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