Bag Charms: The Must-Have Accessory of the Season
As the fashion world embraces individuality and playful expression, bag charms have emerged as this season’s hottest accessory. From celebrities to everyday style aficionados, personalized baubles are transforming luxury bags into unique statements.
Last year, Hailey Bieber’s Rhode skincare line captured attention with a phone case featuring a built-in lip balm holder. Following that trend, Benefit Cosmetics introduced keychain packaging for its popular Benetint and High Beam highlighter. Now, Labubu bag charms are taking the spotlight, merging practicality with style.
Stars like Dua Lipa, Anne Hathaway, and Gigi Hadid have been spotted accessorizing their bags with these fun, decorative pieces, which some in the Y2K generation refer to as "dopamine dressing"—a nostalgic way to reconnect with childhood. The trend’s latest darling, Labubu, a whimsical furry elf character created by Hong Kong illustrator Kasing Lung, has quickly gained traction both in Asia and the United States, becoming a hit among collectors.
Labubu is not just a bag charm; it’s also available as soft toys, phone charms, and keychains. With around 300 collectible designs, including a surprise "blind box" format sold by Pop Mart, these charms have quickly sold out across various e-commerce platforms, with prices ranging from Rs 3,000 to Rs 20,000.
The charm’s allure has drawn long queues, from Glaswegians to fans in Australia, eager to grab their own. As the trend continues, other charms like Hello Kitty and Crybaby are also gaining traction, showcasing how unique designs can elevate any bag. In a landscape where accessories reflect personal style, bag charms are undoubtedly reigning supreme.
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