Sydney Sweeney Launches Unique Soap Line Infused with Her Bathwater
Hollywood superstar Sydney Sweeney, known for her roles in popular series like Euphoria, is turning heads once again with her latest venture: a limited-edition line of soap bars infused with her actual bathwater. Partnering with Dr. Squatch, the Emmy-nominated actress announced the quirky product will be available starting June 6, priced at $8. This daring move follows a successful viral ad campaign last October, where Sweeney humorously engages with her audience from a bubble bath.
Sweeney, 27, has previously addressed the media’s tendency to oversexualize her image and shared her insights on how such attention has cultivated a new fascination with bathing. She recognized the growing interest in bathwater after seeing playful comments on her social media and highlighted cultural references, such as the film Saltburn, which directed focus on this peculiar trend.
The notion of celebrity bathing habits has sparked significant discourse, particularly after actors like Ashton Kutcher, Mila Kunis, and Jake Gyllenhaal made headlines for discussing their own lax hygiene practices. Kutcher and Kunis famously claimed to avoid regular baths unless dirt was visible, while Gyllenhaal suggested, “More and more I find bathing to be less necessary.” These confessions elicited a mix of humor and skepticism online, showcasing a tension between celebrity culture and personal care.
In contrast, Sweeney’s soap represents a savvy commercialization of her celebrity status, following in the footsteps of Erykah Badu and Gwyneth Paltrow, who also ventured into unique personal products. With only 5,000 bars set for manufacture, each will come with a signed certificate of authenticity, heightening the novelty of this bold product launch.
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