Pepperidge Farm Unveils Unique New Goldfish Flavor and Revives a Fan Favorite
Pepperidge Farm is set to spice up snack time this summer with the launch of an unexpected new flavor for its popular Goldfish crackers: Awesome Sauce. Officially described as "sweet, smoky, and tangy," this unique offering is inspired by a popular condiment blend typically comprising mayo, mustard, ketchup, vinegar, garlic, onion, black pepper, and sugar. Notably, Goldfish claims this makes them the first brand ever to introduce an Awesome Sauce-flavored cracker.
In addition to the new flavor, Pepperidge Farm is reintroducing the Spicy Dill Pickle variety, which debuted last year and quickly became a hit as the "fastest-selling pickle snack." Fans can anticipate a flavorful experience that combines tangy pickle zest with a bold kick. The brand encourages adventurous snackers to mix both flavors in one bowl, evoking the essence of a quintessential fried chicken sandwich.
Mike Fanelli, Goldfish’s senior director of marketing, expressed excitement about the launch. "We’re thrilled to debut our bold new flavor and bring back fan-favorite Spicy Dill Pickle," he stated. "Whether you’re at a backyard BBQ or soaking up the sun, this awesome flavor combination is sure to bring a smile."
In a continued effort to delight snack lovers, Pepperidge Farm is also reviving its Old Bay flavor for the fourth year in a row and recently introduced a Butterbeer-flavored graham cracker. Fans eager to try the new Awesome Sauce flavor can pre-order it exclusively on Amazon, while the flavors will hit shelves at major retailers like Target and Walmart later this month for $3.69, available for a limited time only.
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