CJ OnStyle Launches Innovative "New Celeb Showcase" Featuring Top Celebrities
CJ OnStyle is set to redefine the landscape of live commerce with the launch of its "New Celeb Showcase," running from October 9 to 19. This initiative aims to strengthen the platform’s status as a leader in mobile live broadcasting by showcasing the philosophies and lifestyles endorsed by beloved celebrities such as Lee Sa-bae, Ha Ji-won, Choi Si-won, and Shim Eut-deuk.
Unlike traditional product sales, the "New Celeb Showcase" emphasizes a deeper connection between fandom and brand values. The series begins with influential beauty creator Lee Sa-bae, who will kick off the event with a makeover presentation that embodies her brand’s worldview. Subsequent segments will feature renowned fitness influencer Shim Eut-deuk introducing the diet food brand “Vibribe” on October 11, followed by office worker A unveiling the body care line “Michai” on October 12. Notably, Ha Ji-won will present the beauty brand “Pouch24” on October 17, and on October 19, singer and actor Choi Si-won will showcase “Login Your Day,” culminating the event with sequential broadcasts.
This showcase has emerged from CJ OnStyle’s health and beauty brand incubation program, "CJ On Cuevating." Celebrities have chosen CJ OnStyle for its strengths in video content production and its comprehensive platform capabilities, which enhance the fan-related commerce experience.
CJ OnStyle plans to expand its content commerce approach in collaboration with creators and celebrities following this showcase. A CJ OnStyle representative shared, "This initiative transforms the buying experience into a rich content commerce interaction that communicates the brand philosophies of celebrities." With this strategic move, CJ OnStyle aims to extend its global market leadership by integrating content IP, alongside celebrity and creator collaborations.
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